There are a variety of Key Performance Indicators (KPIs) that can be used by companies in order to measure performance. These indicators can be used to compare financial, operational, as well as strategic objectives. Depending on the industry the indicators used maybe different this can include revenue growth, labour efficiencies, market share compared to competitors, and operational efficiencies. With the amount of analytics that is available it is important not to be sidetracked by a volume of indicators, but rather focus on a few key indicators as part of Balanced Scorecard. In order to provide meaningful information, KPIs should be specific, measured objectively, and understood in order to provide a meaningful context.